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De La Rosa Law
De La Rosa Law is a multifaceted firm specializing in mass torts, personal injury cases, and cybersecurity litigation. With a strong commitment to their clients-the firms seeks to reshape legal practice, and the brand's essence is encapsulated in its motto, "Beyond the Courtroom." As a copywriter, my role encompassed channeling the essence of DLR across diverse platforms such as Instagram, TikTok, Facebook, and LinkedIn, all while adhering to our brand guidelines.
Beyond this, I was instrumental in crafting DLR's brand guidelines and formulating a comprehensive brand strategy. This strategy aimed to create content that not only demystified intricate legal matters but also directly addressed our audience's concerns. Utilizing a combination of scripts, & social media posts, my primary objective was to embody the transparency and empathy that define De La Rosa Law. Our content strategy includes both static and video posts. The subjects covered ranged from legal humor and case updates to product recalls, mass tort case studies, and coverage of current events and news.
My role as a copywriter was finding ways to amplify De La Rosa Law's unique identity by creating content that seamlessly integrated its ethos and values across various platforms.
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