Allbirds
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ALLBIRDS
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Red Antler is a design agency that elevates the way brands connect to their audience. Whether small, mid, or large scale, Red Antler leverages the experience of industry experts in-house to find new and innovative ways that brands can cut the fat and stand out in a growing and saturated market. Antlermade serves as an in depth scope of the engineering that plays an integral part in constructing genius branding ideas. Partnering with the design team, I utilized case studies to describe key insights of the innovative process.
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After the initial success of the Allbirds e-commerce launch, we teamed back up to reimagine the packaging for the retail experience- keeping in mind packaging, inventory storage, in-store handling, and purchasing. Our solution was to make the shoeboxes not only a core feature of the in-store experience but also the foundation of a multi-functional packaging system. The resulting design serves as a shoebox, shopping bag, mailer, and in-store display all in one.