Jot
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JOT
Brand Highlight-JOT
Red Antler is a design agency that elevates the way brands connect to their audience. Whether small, mid, or large scale, Red Antler leverages the experience of industry experts in-house to find new and innovative ways that brands can cut the fat and stand out in a growing and saturated market. Antlermade serves as an in depth scope of the engineering that plays an integral part in constructing genius branding ideas. Partnering with the design team, I utilized case studies to describe key insights of the innovative process.
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Jot is sold direct-to-consumer, and since shipping liquids can be both sensitive and messy, a lot of consideration and hands on testing went into the brand’s shipper forms. Red Antler’s industrial design team built a solution utilizing more rigid structures that provided both beautiful presentation and adequate padding.
The interior is made from triple black corrugate and black cork to convey a concentrated darkness, just like the liquid itself. As a final test, shippers were vigorously thrown around the office.